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Why is a social media strategy a must for small business owners?

Social media remains a strange concept for small business owners. When comes the time to use these platforms as catalysts to their web marketing st...

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Emotional marketing: the “feelings” strategy

This marketing strategy converts prospects using a very natural rhythm where an emotional connection is created between potential customers and the...

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5 Website Design trends to consider in 2017

Different times call for different measures! Ten years ago, a website’s lifespan could reach up to seven years. Today, it needs to be redesigned ev...

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Facebook for business: 3 practices to develop your notoriety

A 2015 CEFRIO study showed that 30% of adults in Quebec will browse their social media platforms before committing to a product/service purchase.In...

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Website design: content is king and so is the user

WARNWARNING! This article may shock certain website owners! Rule 3.0: ergonomics principals not only apply to your workstation’s layout, but also i...

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Digital performance indexes: measure and improve development

Nowadays, successfully keeping track of one’s digital performances is more than essential. Whether you want to control the running of an online adv...

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The democratization of online advertising

This is not a revelation. Digital advertising has been competing increasingly with traditional media. Several large companies have quickly acted an...

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Take advantage of Google Analytics

Google Analytics is the key tool for measuring digital data. It meets the needs of the specialist while being accessible to individual users.Google...

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Influence FX is celebrating its fifth anniversary!

It is true, multiple studies indicate that the first three years of activity are the most crucial to the survival of new companies. Good news for I...

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